Ecommerce Empire Builders Review: Is Peter Pru a Scam?

If you’re an aspiring dropshipper or someone looking to take your eCommerce business to the next level, you’ve probably come across Peter Pru’s Ecommerce Empire Builders. As someone who has built a multi-million-dollar dropshipping business and now coaches others to achieve similar success, I know firsthand how overwhelming it can be to navigate the sea of courses and programs promising overnight riches. That’s why I decided to dive deep into Ecommerce Empire Builders—to see if it delivers on its promises and how it compares to the strategies that helped me scale my own business.

In this review, I’ll share my honest take on Peter Pru’s approach, the value of his flagship course, and whether this program is worth your time and investment. Whether you’re just starting out or looking for advanced strategies to optimize your sales funnels, this breakdown will help you decide if Ecommerce Empire Builders is the right fit for your entrepreneurial journey. Let’s get into it!

What is Ecommerce Empire Builders?

Ecommerce Empire Builders is a training platform designed to help entrepreneurs build and scale profitable dropshipping businesses. Unlike traditional eCommerce methods that rely on platforms like Shopify or Amazon, this program emphasizes the use of sales funnels to maximize conversions and profitability. The course walks students through every step of creating a successful business, from selecting the right niche to scaling operations past six figures.

The curriculum is divided into comprehensive modules, each focusing on critical aspects of running an eCommerce business:

• Mindset and Foundation: Preparing students with the right entrepreneurial mindset and daily habits for success.
• Sales Funnels: Learning how to create high-converting funnels that drive sales efficiently.
• Email Marketing: Automating customer engagement through effective email sequences.
• Influencer and Organic Marketing: Leveraging influencers and low-cost traffic strategies to generate sales.
• Facebook Ads: Mastering paid advertising campaigns to scale faster.
• Scaling Strategies: Advanced techniques for outsourcing, branding, and growing beyond six figures.

This program is tailored for beginners and experienced entrepreneurs alike, offering actionable insights and tools like ClickFunnels to simplify the process. Whether you’re looking to launch your first store or optimize an existing one, Ecommerce Empire Builders provides a structured roadmap to success.

Recommendation: Here’s The Best Alternative

Who Created Ecommerce Empire Builders?

Ecommerce Empire Builders was founded by Peter Pru in 2016. Peter is a highly respected figure in the eCommerce industry, known for his expertise in dropshipping and sales funnels. His entrepreneurial journey began at the age of 18 with affiliate marketing, followed by Amazon FBA. After experiencing setbacks with Amazon’s restrictive policies, Peter pivoted to dropshipping using sales funnels—a strategy that earned him multiple ClickFunnels 2-Comma Club awards for generating over $1 million in sales through a single funnel.

Peter’s reputation extends beyond his course offerings:

• He has built multiple six- and seven-figure businesses across various industries, including his own brand, Untapped Focus, which sells natural performance enhancers.
• He has been featured in prominent publications like Forbes, BuzzFeed, and Yahoo Finance for his innovative approaches to eCommerce.
• In addition to Ecommerce Empire Builders, Peter founded StoreFunnels.net (an all-in-one platform for building stores and funnels) and Ecommerce Empire Ventures (a company specializing in buying and selling profitable eCommerce businesses).

Peter’s teaching style is rooted in his own experiences—both successes and failures—which makes his program relatable and practical. His focus on leveraging sales funnels over traditional storefronts has helped thousands of students achieve financial independence through dropshipping.

What’s Inside Ecommerce Empire Builders?

The Ecommerce Empire Builders course is packed with seven modules that guide you through every stage of building and scaling a successful dropshipping business. Here’s a breakdown of what you’ll find inside:

1. Mindset Change: This module focuses on developing the entrepreneurial mindset necessary for success. It teaches strategies to stay productive, overcome challenges, and set realistic goals to build a thriving business.

2. Markets and Opportunities: Here, you’ll learn how to identify profitable niches, select winning products, and create irresistible offers. This module saves you time by providing proven methods for market research and product selection.

3. Funnels and Continuity: This is the heart of the program, where Peter teaches his sales funnel strategies that have helped him scale to seven figures. You’ll gain access to high-converting funnel templates and learn techniques to maximize revenue from every customer.

4. Email Marketing: Email marketing is key to building long-term customer relationships. This module covers how to grow your email list, automate campaigns, and generate consistent sales through effective email sequences.

5. Organic and Influencer Marketing: For those on a budget, this module teaches how to drive traffic using low-cost methods like social media marketing and influencer collaborations. You’ll also learn how to dominate your niche on various platforms.

6. Facebook Ads: Facebook advertising is one of the most effective ways to scale a dropshipping business. This module provides step-by-step guidance on creating high-performing ads that generate consistent sales.

7. Scaling to Six Figures: The final module is all about scaling your business beyond six figures. It covers outsourcing, branding, unlocking new income streams, and building a team to support growth.

This course is designed for both beginners and experienced dropshippers, offering actionable strategies that can be implemented immediately.

Recommendation: Here’s The Best Alternative

Are Ecommerce Empire Builders Students Making Money?

One of the most compelling aspects of Ecommerce Empire Builders is the success stories shared by its students. Many have reported achieving significant results by following Peter Pru’s strategies.

For instance:

• Some students have scaled their businesses to six figures within months of completing the course.
• Testimonials highlight how the use of sales funnels has drastically improved conversion rates compared to traditional Shopify stores.
• Screenshots shared by students show impressive revenue figures, with some crossing $50,000 in monthly sales after implementing Peter’s methods.

While individual results vary based on effort and execution, these testimonials suggest that the course delivers real value for those willing to put in the work.

Ecommerce Empire Builders Pricing

The Ecommerce Empire Builders course is priced at $997 as a one-time payment or can be split into two installments—$597 upfront and $200 later. While this may seem expensive compared to other dropshipping courses, it includes lifetime access to all modules, templates, and resources.

Additionally, Peter Pru offers a 30-day money-back guarantee for students who feel the course isn’t right for them. However, there are conditions attached:

• You must complete assignments and demonstrate that you’ve made an effort with the material.
• If you meet these criteria but still don’t see results, you’re eligible for a refund.

Interestingly, Peter also promises an additional $997 refund if students fail to see a positive ROI after following his advice—a bold guarantee that reflects his confidence in the program. While this refund policy is reassuring, it’s important to note that meeting the terms requires commitment and effort from students.

Recommendation: Here’s The Best Alternative

What I Like About Ecommerce Empire Builders

There are several aspects of Ecommerce Empire Builders that stand out to me as a dropshipping coach and entrepreneur. Here’s what I appreciate the most:

• Focus on Sales Funnels: Unlike traditional eCommerce courses that rely heavily on Shopify or Amazon, this program emphasizes sales funnels. Funnels are a game-changer in maximizing customer lifetime value through upsells, downsells, and subscription models. This approach aligns with how I’ve scaled my own businesses.

• Comprehensive Curriculum: The course covers every aspect of building a dropshipping business, from mindset to scaling to six figures. Each module is detailed and actionable, making it easy for beginners and experienced entrepreneurs to follow along.

• Templates and Tools: Peter provides ready-to-use funnel templates and other resources that save time and eliminate guesswork. These tools are especially helpful for those who may not be tech-savvy.

• Community Support: Access to the private mastermind group is a big plus. Being able to network with like-minded entrepreneurs and get direct feedback can be invaluable when you’re navigating challenges or looking for new ideas.

• Refund Policy: The 30-day money-back guarantee (with an additional $997 refund if you don’t see results) shows Peter’s confidence in his program. It’s rare to see such a bold guarantee in this space.

What I Don’t Like About Ecommerce Empire Builders

While the course has its strengths, there are a few downsides that I believe potential students should consider:

• High Price Tag: At $997 (or $1,197 with the payment plan), the course is significantly more expensive than other dropshipping programs like eCom Elites. For beginners who are just starting out, this can be a major hurdle.

• Additional Costs: The course itself isn’t the only expense. You’ll need to invest in tools like ClickFunnels (which costs $97–$297 per month), ad spend for Facebook campaigns, and possibly other resources like product research tools. These costs add up quickly.

• Time-Intensive: While Peter markets the course as beginner-friendly, implementing the strategies requires a significant time commitment. From setting up funnels to running ads and managing your business, it’s not as “hands-off” as some might expect.

• Refund Conditions: Although the refund policy is generous, you must complete all assignments and prove that you’ve implemented the strategies before being eligible for a refund. This could be challenging for those who don’t have enough time or resources to fully commit.

• FTC Scrutiny: Recently, Ecommerce Empire Builders faced legal challenges from the FTC regarding unsubstantiated earnings claims. While this doesn’t necessarily discredit the course content, it does raise concerns about transparency and ethics in marketing.

Overall, while I see great potential in what Ecommerce Empire Builders offers, it’s not without its drawbacks. If you’re considering this program, make sure you’re fully prepared for the financial and time investment required to see results.

Recommendation: Here’s The Best Alternative

Should You Join Ecommerce Empire Builders?

If you’re serious about building a dropshipping business and have the budget to invest in a premium course, Ecommerce Empire Builders could be a solid choice. The program offers a comprehensive roadmap for creating profitable eCommerce businesses using sales funnels, which is a strategy I’ve personally used to scale my own ventures. The modules are well-structured, and Peter Pru’s focus on maximizing customer lifetime value through upsells and subscription models is a unique approach that sets this course apart from others.

That said, this program is not for everyone. Dropshipping requires significant upfront effort, ongoing expenses for tools like ClickFunnels, and consistent ad spend to drive traffic. If you’re not ready to commit time and money or if you’re looking for a more hands-off approach to online business, this might not be the best fit for you. Additionally, while there are success stories from students, results aren’t guaranteed—it depends heavily on your execution and persistence.

In short, if you’re prepared to dive into the world of dropshipping with a clear strategy and the resources to implement what you learn, Ecommerce Empire Builders can be worth it. But if you’re hesitant about the upfront costs or the demanding nature of dropshipping, you may want to explore other online business models.

Ecommerce Empire Builders Alternative

While dropshipping can be lucrative, it’s not the only way to make money online—and it’s certainly not the easiest. If you’re looking for an alternative that’s less capital-intensive and doesn’t require managing suppliers or inventory, affiliate marketing might be a better fit. For this, I recommend Wealthy Affiliate as one of the best platforms to get started.

Wealthy Affiliate focuses on teaching you how to build an affiliate marketing business by creating content-driven websites that promote products or services. Here’s why I think it’s a great alternative:

• Low Startup Costs: Unlike dropshipping, affiliate marketing doesn’t require purchasing inventory or paying for expensive tools like ClickFunnels. You can start with just a website and some basic SEO knowledge.
• Passive Income Potential: Once your affiliate site is up and running, it can generate income passively through commissions from product sales.
• Beginner-Friendly Training: Wealthy Affiliate provides step-by-step training on everything from building your website to driving organic traffic through SEO.
• Community Support: Much like Ecommerce Empire Builders, Wealthy Affiliate has an active community where members share tips and experiences.

However, Wealthy Affiliate isn’t perfect—it has been criticized for outdated training materials and an overemphasis on promoting their own platform as an affiliate. Still, for those who want to avoid the complexities of dropshipping and explore affiliate marketing instead, it’s a viable option.

Ultimately, whether you choose Ecommerce Empire Builders or Wealthy Affiliate depends on your goals and preferences. Dropshipping is great for those who want to sell physical products and scale quickly with paid ads, while affiliate marketing is ideal for those seeking a more passive approach with lower upfront costs. Both models have their pros and cons—it’s up to you to decide which path aligns best with your vision for online success!

Recommendation: Here’s The Best Alternative

James Johnson

James Johnson, the founder of DropshippingCourse.org, launched his first ecommerce store in 2008 with just a $500 investment. Through dedication, his initial store generated over $500,000 in sales in the first year. By the second year, the store’s sales had reached $1 million, and by the third year, sales soared to $1.5 million, granting him the financial freedom he had always dreamed of.

Motivated by his own success, James aimed to help others achieve similar financial freedom. So, he created the free Dropshipping Course. In this course, he offers comprehensive guidance on launching a dropshipping business, covering essential topics such as niche research, market analysis, store building, supplier approval, conversion optimization, traffic generation, and business automation.

For those seeking more personalized guidance, James also offers a 1-on-1 dropshipping coaching service. Through this mentorship, he shares his secret strategies with those eager to achieve extraordinary results in their own businesses.