Adrian Morrison’s eCom Success Academy Review: Should You Join?

What is eCom Success Academy?

eCom Success Academy (ESA) is a detailed online training program designed to help aspiring entrepreneurs build and scale profitable Shopify dropshipping businesses. The course focuses on teaching the foundational skills required to set up an eCommerce store, source winning products, and drive traffic using Facebook Ads—a strategy that has proven effective for many dropshippers, including myself. ESA is structured into seven comprehensive modules, covering everything from Shopify store creation to advanced scaling techniques.

Here’s a breakdown of what ESA teaches:

• Shopify Store Setup: Learn how to build a professional Shopify store from scratch, including selecting themes, optimizing for conversions, and configuring essential plugins.
• Product Sourcing: Discover strategies for identifying high-demand products, negotiating with suppliers, and ensuring quality.
• Facebook Ads: Master the art of Facebook advertising with 63 lessons dedicated to creating effective campaigns, targeting audiences, and analyzing ad performance metrics.
• Email Marketing: Learn how to build an email list and use it to drive repeat sales through automated sequences.
• Team Building & Project Management: Get insights into outsourcing tasks and managing your business efficiently.
• Scaling Strategies: Explore methods to grow your store’s revenue and prepare for long-term success.

ESA also includes bonus resources such as live coaching sessions, case studies, and product research tools. While the course is beginner-friendly, it offers valuable insights for intermediate sellers looking to scale their operations.

Recommendation: Here’s The Best Alternative

Who Created eCom Success Academy?

eCom Success Academy was created by Adrian Morrison, a well-known figure in the eCommerce and digital marketing space. Adrian transitioned into dropshipping after initially finding success in affiliate marketing. His expertise in Facebook advertising has earned him recognition as one of the top marketers in the industry—he was even invited to Facebook’s headquarters to sign their wall as a testament to his achievements.

Adrian’s journey into entrepreneurship began out of necessity. After his family faced financial struggles, he dropped out of law school and dedicated himself to mastering online business models. Over time, he built multiple successful companies that provided him with financial freedom. Today, Adrian focuses on teaching others how to replicate his success through courses like ESA.

While Adrian is widely respected for his knowledge and results-driven approach, opinions about him vary. Some critics have accused him of overpricing his courses or relying heavily on affiliate partnerships for income. However, his certification as a Shopify educator and the success stories from many of his students suggest that his teachings hold significant value.

What’s Inside eCom Success Academy?

eCom Success Academy (ESA) is packed with content designed to guide you through every step of building and scaling a Shopify dropshipping business. With over 317 video lessons spanning more than 40 hours, the course is divided into seven core modules, each focusing on a critical aspect of running an eCommerce store. Here’s a closer look at what’s inside:

• Shopify Store Setup: This module walks you through creating a professional Shopify store, from setting up payment gateways to optimizing your site for conversions. It includes 48 lessons and covers branding, sales pages, and essential Shopify apps to enhance functionality.

• Product Sourcing: Learn how to find winning products using platforms like AliExpress and Alibaba. Adrian also teaches negotiation techniques, vendor selection, and fulfillment strategies to ensure smooth operations.

• Facebook Ads: The most extensive module, with 79 lessons spanning over 18 hours, focuses on mastering Facebook advertising. From ad creation and audience targeting to advanced split testing and scaling strategies, this section is a goldmine for anyone serious about paid traffic.

• Email Marketing: This module introduces email marketing basics, teaching you how to set up campaigns using tools like Mailchimp to drive repeat sales and engage customers effectively.

• Building Your Team: A short but impactful module on outsourcing tasks and creating a team to help automate your business operations.

• Project Management & Long-Term Exit Plan: These final modules cover managing your business efficiently and preparing it for potential sale in the future.

Additionally, the course includes bonuses like live weekly coaching sessions, case studies, and access to tools like the Sizzle Product Sniper for product research.

Recommendation: Here’s The Best Alternative

Are eCom Success Academy Students Making Money?

One of the questions I often hear is whether ESA students are actually achieving success. Based on testimonials shared by Adrian Morrison and reviews from various sources, it’s clear that many students have seen positive results. Some have reportedly scaled their stores to six or even seven figures by applying the strategies taught in the course.

For example:

• Students have praised the Facebook Ads module for helping them drive targeted traffic and achieve consistent sales.
• Testimonials highlight success stories where beginners with no prior experience were able to launch profitable stores within months of completing the course.

That said, results vary widely depending on factors like effort, budget for ads, and market conditions. Dropshipping is not a guaranteed path to riches—it requires persistence and adaptability. While ESA provides an excellent foundation, success ultimately depends on how well students implement what they learn.

eCom Success Academy Pricing

eCom Success Academy comes with a hefty price tag:

• One-time payment: $2,495 (with a discount of $296).
• Payment plan: Three installments of $997 each (totaling $2,991).

While this makes it one of the more expensive dropshipping courses on the market, it does offer lifetime access to all materials and updates. However, there’s one critical point to note: ESA has a strict no-refund policy. Once you purchase the course, all sales are final.

This means you need to be absolutely certain about your commitment before making the investment. If you’re unsure or working with a tight budget, there are more affordable alternatives available in the market that may still provide valuable insights into dropshipping.

Recommendation: Here’s The Best Alternative

What I Like About eCom Success Academy

After going through the course and analyzing its content, there are several aspects of eCom Success Academy that I genuinely appreciate. Here’s what stood out to me:

• Comprehensive and Beginner-Friendly: ESA covers every aspect of building a dropshipping business, from setting up your Shopify store to scaling with Facebook Ads. The step-by-step structure makes it easy for beginners to follow, even if they have no prior experience in eCommerce.

• Deep Dive into Facebook Advertising: The Facebook Ads module is one of the most detailed I’ve seen in any course. Adrian breaks down everything from ad creation to advanced scaling strategies. As someone who has run countless ad campaigns, I can say this module alone is worth the investment for those serious about mastering paid traffic.

• Lifetime Access and Updates: Once you purchase the course, you get lifetime access to all materials and future updates. This is a big plus because the eCommerce landscape is constantly evolving, and staying updated is crucial for long-term success.

• Live Weekly Coaching: Adrian offers weekly live coaching sessions where students can ask questions and get real-time feedback. This level of support is invaluable, especially for those who hit roadblocks or need clarification on specific strategies.

• Shopify Partnership: ESA is an official Shopify Education Partner course, which adds credibility. It’s reassuring to know that the course aligns with Shopify’s best practices.

• Focus on Automation: The modules on outsourcing and team building are great for anyone looking to scale their business without being bogged down by day-to-day tasks. Automation has been a game-changer in my own business, so I appreciate that Adrian emphasizes this.

What I Don’t Like About eCom Success Academy

While ESA has many strengths, it’s not without its flaws. Here are a few things I didn’t love about the course:

• High Price Tag: At $2,495 (or $2,991 with the payment plan), ESA is one of the most expensive dropshipping courses out there. While the content is valuable, this price point may be out of reach for many beginners who are just starting their journey.

• No Refund Policy: The strict no-refund policy is a major downside. For a course at this price level, I would have expected at least a short refund window or a satisfaction guarantee. This policy might make some potential students hesitant to take the plunge.

• Focus on Facebook Ads Only: While the Facebook Ads module is excellent, it’s worth noting that the course doesn’t cover other traffic sources like Google Ads, TikTok Ads, or organic marketing strategies in depth. Diversifying traffic sources is critical in today’s competitive market.

• Dropshipping Challenges Not Fully Addressed: While ESA teaches you how to build and scale a dropshipping business, it doesn’t dive deeply into some of the common challenges like long shipping times from overseas suppliers or handling customer complaints effectively. These are real issues that every dropshipper faces and should be prepared for.

• Requires Significant Ad Budget: To fully implement what you learn in ESA, you’ll need a substantial budget for Facebook Ads. Beginners who don’t have much capital to invest might struggle to see results quickly.

Overall, while ESA provides incredible value in many areas, these drawbacks are important to consider before making such a significant investment.

Recommendation: Here’s The Best Alternative

Should You Join eCom Success Academy?

Whether or not you should join eCom Success Academy ultimately depends on your goals, budget, and commitment to building a dropshipping business. If you’re serious about starting an eCommerce store and have the resources to invest in both the course and advertising, ESA is one of the most comprehensive programs available. Adrian Morrison’s step-by-step approach, combined with his expertise in Facebook Ads, makes this course a valuable resource for anyone looking to master paid traffic and Shopify.

However, it’s important to be realistic about what dropshipping entails. It’s a competitive business model that requires consistent effort, adaptability, and upfront investment—especially for ad campaigns. If you’re willing to put in the work and follow the strategies laid out in ESA, there’s no doubt you can achieve success. But if you’re on a tight budget or prefer a lower-risk approach, this might not be the best fit for you.

For those who are new to online business or unsure about committing to dropshipping, I’d recommend exploring other options first before diving into ESA. Dropshipping isn’t for everyone, and it’s crucial to choose a business model that aligns with your strengths and interests.

eCom Success Academy Alternative

If dropshipping doesn’t feel like the right fit for you or you’re looking for a more affordable and beginner-friendly way to start an online business, Wealthy Affiliate is an excellent alternative. Unlike ESA, which focuses on eCommerce and paid advertising, Wealthy Affiliate teaches you how to make money through affiliate marketing—a business model that doesn’t require inventory management or large upfront investments.

With Wealthy Affiliate, you’ll learn how to:

• Build a website from scratch using their easy-to-use platform.
• Create content that drives organic traffic through search engine optimization (SEO).
• Promote products from affiliate programs and earn commissions without dealing with suppliers or shipping issues.
• Scale your business by leveraging free traffic sources like Google rather than relying on paid ads.

I’ve personally found affiliate marketing to be a great option for those who prefer a simpler, less capital-intensive approach to online business. Wealthy Affiliate offers comprehensive training, tools like keyword research software, and an active community of entrepreneurs who are always ready to help. Plus, it’s much more affordable than ESA—their premium membership starts at just $49 per month.

While eCommerce can be incredibly rewarding for those willing to invest heavily in ads and operations, affiliate marketing is a fantastic alternative for anyone looking for a lower-risk way to generate passive income online. If you’re unsure about dropshipping or want to explore other opportunities, Wealthy Affiliate is worth considering as your starting point.

Recommendation: Here’s The Best Alternative