Starting an e-commerce business can feel overwhelming, especially when you’re just starting out. As someone who has built multiple successful dropshipping stores and generated millions in sales, I know firsthand the challenges and triumphs of this journey. Today, I not only run my own stores but also coach aspiring entrepreneurs to achieve their dreams through dropshipping.
In this review, I’ll share my thoughts on eCom Babes, a course designed by Cortney Fletcher to help women launch and scale their online boutiques. Having explored numerous e-commerce programs over the years, I’ve seen what works—and what doesn’t. My goal is to give you an honest perspective on whether eCom Babes is worth your investment and how it compares to other courses in the industry. Let’s dive in!
Table of Contents
What is eCom Babes?
eCom Babes is a six-week online course designed to help women launch and grow their own e-commerce businesses, particularly online boutiques. As someone who has spent years in the dropshipping world, I can appreciate the structure and focus this program offers for beginners. The course walks you through everything from developing a business mindset to setting up your store, choosing products, and scaling your business with advanced strategies like running ads.
One of the standout aspects of eCom Babes is its emphasis on “Connective eCommerce,” a method that minimizes upfront costs by avoiding inventory management and risky ad spending. It’s ideal for those who want to start a business without significant financial risks. The curriculum is broken into weekly modules, covering topics such as mindset development, social media marketing, affiliate partnerships, and scaling strategies. For beginners looking to enter the world of dropshipping or boutique-style e-commerce, this course provides a solid foundation.
Recommendation: Here’s The Best Alternative
Who Created eCom Babes?
eCom Babes was founded by Cortney Fletcher, an experienced e-commerce entrepreneur who claims to have built a seven-figure store after dropping out of college. Her story is one of resilience—she went from being a broke college student to earning $24,000 per day with her store (though this claim hasn’t been independently verified). Fletcher’s journey into entrepreneurship was driven by her desire for financial independence and freedom from the corporate grind.
Cortney has positioned herself as a mentor for women entering the male-dominated e-commerce space. She shares her strategies through her course and community, aiming to empower women to achieve success on their own terms. While her methods have reportedly helped thousands of women build profitable stores, some critics question the transparency of her claims. Regardless, her reputation as an advocate for female entrepreneurs and her practical experience make her an influential figure in this niche.
What’s Inside eCom Babes?
The eCom Babes course is structured as a six-week program, offering a comprehensive roadmap for building and scaling an online boutique. As someone who has coached many dropshipping entrepreneurs, I can see the value in how this course breaks down complex e-commerce concepts into digestible modules. Here’s a quick overview of the content:
Week 1: Mindset & Foundations
This module focuses on cultivating a business mindset and laying the groundwork for your store. It’s all about setting clear goals and understanding the journey ahead.Week 2: New Age of Commerce
Cortney introduces her “Connective eCommerce” method, which eliminates the need for upfront inventory or risky ad spending. You’ll learn how to choose a niche and source products effectively.Week 3: 7-Figure Store Anatomy
This week dives into the technical setup of your store, including purchasing a domain, setting up Shopify, and branding essentials.Week 4: Setting Up Social
Social media strategies take center stage here, with lessons on creating engaging content and leveraging platforms to drive traffic.Week 5: Connective eCommerce
This module expands on affiliate marketing techniques and partnerships to generate sales without traditional advertising costs.Week 6: Scaling to 6 & 7 Figures with Ads
The final week focuses on advanced strategies for scaling your business, including running ads and analyzing performance metrics.
In addition to the core modules, students get lifetime access to downloadable resources like checklists and templates, as well as weekly live Q&A sessions with Cortney and her team. The private Facebook community is another standout feature, providing ongoing support and networking opportunities.
Recommendation: Here’s The Best Alternative
Are eCom Babes Students Making Money?
One of the most important questions when evaluating any course is whether its students are actually achieving results. Based on testimonials shared by Cortney Fletcher and her team, many participants have seen significant success. For example:
- A student named Liv scaled her store to $66,000 per month after implementing the course strategies. Her supplier was so impressed that they offered to buy part of her business for over $1 million.
- Another student earned $150,000 in a single month while still working her day job at Target—a testament to how quickly results can materialize if you put in the effort.
- On Cortney’s YouTube channel, there are stories of students making $2,000 in sales within their first two weeks of launching their stores.
While these testimonials are inspiring, it’s worth noting that results vary depending on individual effort and execution. Success in e-commerce requires persistence and adaptability, but these stories show that the methods taught in eCom Babes can work when applied diligently.
eCom Babes Pricing
The pricing for eCom Babes varies depending on the version you choose. The base course costs $2,000 USD, while the Elite version is priced at $3,800 USD. Both options include access to all training materials, live coaching sessions, and the private community.
It’s important to note that eCom Babes has a strict no-refund policy—all sales are final upon purchase. This means you’ll need to carefully consider whether this investment aligns with your goals before committing. While the price is higher than some other e-commerce courses, the ongoing support through live Q&A calls and community engagement may justify the cost for those seeking mentorship alongside training.
Recommendation: Here’s The Best Alternative
What I Like About eCom Babes
As someone who has built and scaled multiple e-commerce stores, I can appreciate the strengths of the eCom Babes program. Here are the aspects I genuinely like:
Comprehensive Curriculum
The six-week structure covers everything a beginner needs to know, from setting up a store to scaling it with advanced marketing strategies. I especially like how it emphasizes affiliate partnerships and social media marketing, which are often overlooked in other dropshipping courses.Live Coaching and Community Support
The three weekly live coaching calls are a standout feature. Having direct access to Cortney Fletcher and her team for personalized guidance is invaluable, especially for beginners. Additionally, the private Facebook community fosters collaboration and networking, which can be crucial for staying motivated and solving problems.Focus on Women Entrepreneurs
I admire the program’s mission to empower women in the e-commerce space, which is traditionally male-dominated. It’s refreshing to see a course tailored specifically for women who want to start boutique-style stores.Step-by-Step Approach
The “Connective eCommerce” method is beginner-friendly and eliminates the need for upfront inventory or risky ad spending. This approach makes it less intimidating for those starting out without significant capital.
What I Don’t Like About eCom Babes
While there are many positives, there are also areas where I think eCom Babes falls short. Here’s what I don’t like:
High Price Point
At $2,000-$3,800, the course is expensive compared to other dropshipping programs. While the live coaching and community support add value, the price may be prohibitive for many aspiring entrepreneurs.No Refund Policy
The strict no-refund policy makes this a risky investment. If you realize the course isn’t right for you after purchasing, you’re out of luck. This lack of flexibility might deter potential students from enrolling.Focus on Revenue Over Profit
Many of the testimonials highlight revenue figures but don’t provide clarity on profit margins. Dropshipping often comes with razor-thin margins, so it’s important to know whether students are truly making sustainable income.Limited Information on Cortney Fletcher
While Cortney is an experienced entrepreneur, there isn’t much publicly available information about her background or track record outside of eCom Babes. For such a high-ticket course, transparency about the instructor’s credentials would inspire more confidence.
In my opinion, these drawbacks don’t necessarily make the program ineffective, but they are worth considering before making such a significant financial commitment.
Recommendation: Here’s The Best Alternative
Should You Join eCom Babes?
If you’re considering joining eCom Babes, it really comes down to your goals, budget, and willingness to commit to the e-commerce business model. From my experience as a successful dropshipper, I can say that the course offers a solid foundation for beginners, especially women looking to start boutique-style stores. The six-week structure, live coaching calls, and supportive Facebook community are all great features that can help you get started on the right foot.
However, it’s important to weigh the challenges of e-commerce. Dropshipping often comes with thin profit margins, long shipping times, and heavy competition. If you’re prepared to navigate these hurdles and have the financial resources to invest in a $2,000-$3,800 course, eCom Babes might be worth exploring. But if you’re unsure whether e-commerce is the right fit for you or if you’re looking for a more affordable way to start an online business, there are other options to consider.
eCom Babes Alternative
E-commerce isn’t for everyone, and that’s okay! If you’re hesitant about the challenges of dropshipping or simply want a different way to make money online, I highly recommend exploring Wealthy Affiliate as an alternative. Unlike eCom Babes, Wealthy Affiliate focuses on affiliate marketing—a business model that allows you to earn commissions by promoting other companies’ products or services.
Here’s why I believe Wealthy Affiliate is the best alternative:
- Lower Cost: Wealthy Affiliate offers a free trial with basic training and an affordable premium membership starting at $49 per month (or $359 annually). This makes it much more accessible than the high upfront cost of eCom Babes.
- Beginner-Friendly: The platform provides step-by-step training on building a website, creating content, driving traffic through SEO (search engine optimization), and monetizing your site with affiliate programs.
- No Inventory or Shipping Hassles: Unlike dropshipping, affiliate marketing doesn’t require managing inventory or dealing with customer service. You simply focus on driving traffic and earning commissions.
- Supportive Community: Similar to eCom Babes, Wealthy Affiliate has an active community where members share tips and support each other. It also includes live Q&A sessions and 24/7 support.
Affiliate marketing is an excellent option if you want to build a sustainable online business without the complexities of running an e-commerce store. Whether you’re new to online business or looking for a more passive income stream, Wealthy Affiliate provides all the tools and training you need to succeed.
Recommendation: Here’s The Best Alternative
James Johnson, the founder of DropshippingCourse.org, launched his first ecommerce store in 2008 with just a $500 investment. Through dedication, his initial store generated over $500,000 in sales in the first year. By the second year, the store’s sales had reached $1 million, and by the third year, sales soared to $1.5 million, granting him the financial freedom he had always dreamed of.
Motivated by his own success, James aimed to help others achieve similar financial freedom. So, he created the free Dropshipping Course. In this course, he offers comprehensive guidance on launching a dropshipping business, covering essential topics such as niche research, market analysis, store building, supplier approval, conversion optimization, traffic generation, and business automation.
For those seeking more personalized guidance, James also offers a 1-on-1 dropshipping coaching service. Through this mentorship, he shares his secret strategies with those eager to achieve extraordinary results in their own businesses.