When I first started my dropshipping journey, I had no idea how life-changing this business model could be. Fast forward a few years, and I’ve built multiple successful stores, generated millions in sales, and now coach aspiring entrepreneurs to achieve their own eCommerce success. Along the way, I’ve explored countless courses, strategies, and tools to refine my skills—and one course that consistently stands out is Franklin Hatchett’s eCom Elites.
In this review, I’m going to share my honest thoughts on eCom Elites from the perspective of someone who’s been in the trenches. Whether you’re just starting out or looking to scale your store to six or seven figures, this course promises a lot—but does it deliver? Let’s dive in and find out if it’s worth your time and investment!
Table of Contents
What is eCom Elites?
When it comes to dropshipping courses, eCom Elites stands out for its depth and affordability. Created by Franklin Hatchett, this course is designed to teach you everything you need to know about starting, running, and scaling a successful Shopify dropshipping business. With over 200 step-by-step video lessons, the course covers a wide range of topics—from setting up your store and sourcing products to mastering advanced marketing techniques like Facebook Ads, Google Shopping Ads, and SEO.
What I appreciate most about eCom Elites is its focus on actionable strategies. Franklin doesn’t waste time with fluff or generic advice; instead, he dives straight into practical methods that you can implement immediately. For example, the course includes modules on chatbot marketing to automate customer interactions and sales funnel creation to maximize conversions. These are tools that I’ve personally used in my own stores to drive significant revenue.
Whether you’re a complete beginner or someone looking to refine your skills, eCom Elites offers a comprehensive roadmap for building a profitable online business. The Ultimate package even includes done-for-you sales funnels and exclusive eBooks on top-selling niches and products—resources that can save you hours of trial and error.
Recommendation: Here’s The Best Alternative
Who Created eCom Elites?
Franklin Hatchett is the mastermind behind eCom Elites, and his reputation in the eCommerce world speaks volumes. As someone who has made over seven figures in dropshipping sales, Franklin brings real-world experience to his teaching. He’s not just a theorist; he actively runs successful Shopify stores and shares strategies that have been battle-tested in his own businesses.
Beyond dropshipping, Franklin has built an impressive online presence. His YouTube channel boasts over 560,000 subscribers, where he regularly shares tips on eCommerce, affiliate marketing, and online entrepreneurship. He’s also been featured in Entrepreneur Magazine as one of the top eCommerce experts globally—a testament to his credibility in the industry.
What sets Franklin apart is his transparency and dedication to helping others succeed. Unlike some “gurus” who rely solely on selling courses, Franklin’s methods are rooted in genuine expertise. His approachable teaching style makes complex topics easy to understand, which is why eCom Elites has become a go-to resource for aspiring dropshippers worldwide.
For me, Franklin’s authenticity and proven track record were key factors in trusting his course—and I’m glad I did. If you’re serious about building a sustainable online business, learning from someone like Franklin can make all the difference.
What’s Inside eCom Elites?
One of the things I love about eCom Elites is how well-structured and comprehensive it is. The course is broken down into 10 core modules, plus bonus content, covering everything you need to know to build and scale a successful dropshipping business. Here’s a quick breakdown of what’s inside:
Module 1: Setting Up Your Store
This module walks you through setting up your Shopify store, from choosing a domain name to creating high-converting product pages. Even if you’re starting from scratch, Franklin makes it easy to follow.Module 2: Product Research
Finding winning products is crucial in dropshipping, and this module dives deep into research strategies using tools like Google Trends and competitor analysis.Module 3: Facebook Ads
This module has over 30 videos dedicated to mastering Facebook Ads, including campaign setup, audience targeting, and ad optimization.Module 4: Instagram Traffic
Learn how to use Instagram to drive traffic through engaging content, influencer marketing, and Instagram Stories.Module 5: Email Marketing
Franklin teaches you how to build an email list and create automated campaigns to keep customers coming back.Module 6: Building Your Team
This module covers outsourcing tasks and hiring virtual assistants to help you scale your business.Module 7: Google Ads
Discover how to leverage Google Shopping Ads for additional traffic and sales.Module 8: SEO (Search Engine Optimization)
Learn how to rank your store on search engines through on-page optimization and backlink strategies.Module 9: Sales Funnels
This module focuses on creating sales funnels that maximize conversions with upsells and cross-sells.Module 10: Scaling Your Store
Finally, Franklin shares advanced strategies for scaling your store, automating processes, and expanding into new markets.
The course also includes bonus materials like the “Top Niches eBook,” “100K Power Products eBook,” and pre-made sales funnels for those who purchase the Ultimate package. With over 200 videos in total, this course is packed with actionable insights that can take your business to the next level.
Recommendation: Here’s The Best Alternative
Are eCom Elites Students Making Money?
The big question everyone asks is whether eCom Elites actually works—and based on what I’ve seen, the answer is yes. Many students have reported impressive results after implementing Franklin’s strategies. For example:
- Some students have scaled their stores to five or six figures in monthly revenue.
- One standout success story involves a student who made over $3 million using the techniques taught in the course.
- Social media platforms and blogs are filled with testimonials from students who credit eCom Elites for helping them achieve financial independence.
Of course, not everyone achieves these results. Success depends on factors like effort, consistency, and budget for ads. But what sets eCom Elites apart is its focus on providing a clear roadmap that eliminates much of the trial-and-error process. Personally, I’ve seen similar strategies work wonders in my own business, so I’m not surprised by these success stories.
eCom Elites Pricing
One of the best things about eCom Elites is its affordability compared to other dropshipping courses. There are two pricing options:
Standard Plan ($197)
This includes access to all core modules, private community support, and weekly Q&A sessions.Ultimate Plan ($297)
In addition to everything in the Standard Plan, this option includes bonus resources like Franklin’s Sales Funnel Academy, Google Shopping Academy, top-selling niches eBook, top-selling products eBook, and pre-made sales funnels.
Both plans are one-time payments with no hidden fees or upsells—something I really appreciate as someone who has seen overpriced courses in this space.
Refund Policy:
Franklin offers a generous 30-day money-back guarantee. If you’re not satisfied with the course for any reason within the first month, you can request a full refund. However, there are some conditions—such as not having watched too much of the content or downloaded videos—which I think are fair to prevent abuse of the policy.
For what you’re getting at these price points, eCom Elites is an incredible value. It’s rare to find such a detailed course at such an accessible price!
Recommendation: Here’s The Best Alternative
What I Like About eCom Elites
There’s a lot to love about eCom Elites, but here are the standout features that really impressed me:
Affordable Pricing
Unlike many overpriced dropshipping courses that charge thousands of dollars, eCom Elites is incredibly affordable. For just $197 (or $297 for the Ultimate package), you get lifetime access to a wealth of information. This makes it accessible to beginners who may not have a huge budget starting out.Comprehensive Content
The course covers everything you need to know about running a successful dropshipping business. From setting up your store to advanced marketing strategies like Google Ads and SEO, Franklin leaves no stone unturned. Even as someone with years of experience, I found value in the advanced modules like sales funnels and chatbot marketing.Step-by-Step Teaching Style
Franklin’s teaching style is one of the best I’ve seen. He breaks down complex topics into simple, actionable steps, which is perfect for beginners. His videos are easy to follow, and he uses real-world examples that make the lessons relatable and practical.Lifetime Updates
Dropshipping is an ever-evolving business, and Franklin ensures his course stays relevant by providing lifetime updates. This means you’ll always have access to the latest strategies and tools without having to pay extra.Private Community Support
The private Facebook group for eCom Elites students is a great resource. It’s filled with like-minded entrepreneurs sharing tips, asking questions, and celebrating wins. Having this kind of support system can be invaluable when you’re starting out or facing challenges.No Upsells or Hidden Costs
One thing I respect about Franklin is that he doesn’t try to upsell you on additional courses or coaching programs. What you see is what you get, which is refreshing in an industry where upsells are the norm.
What I Don’t Like About eCom Elites
While eCom Elites is an excellent course overall, there are a few areas where I think it could improve:
Overwhelming for Beginners
With over 200 videos, the course can feel overwhelming for someone completely new to dropshipping. While Franklin does a great job of organizing the content into modules, it’s still a lot to digest. Beginners might need to pace themselves and revisit certain sections multiple times.No Direct One-on-One Support
While the private Facebook group is helpful, there’s no direct one-on-one coaching included in the course. If you’re someone who learns better with personalized guidance, this might be a limitation.Additional Costs for Ads and Tools
The course itself is affordable, but you’ll need to budget for additional costs like Shopify fees, domain registration, and advertising campaigns. For Facebook Ads alone, I recommend setting aside at least $500 for testing. While this isn’t unique to eCom Elites, it’s something beginners should be prepared for.Limited Focus on Advanced Scaling Techniques
While the course does include a module on scaling your store, I felt it could go deeper into advanced strategies like international expansion or leveraging data analytics for growth. Experienced dropshippers looking for highly advanced tactics might find this aspect lacking.
Despite these minor drawbacks, I still believe eCom Elites offers incredible value for its price point. The pros far outweigh the cons, especially if you’re willing to put in the work and take action on what you learn!
Recommendation: Here’s The Best Alternative
Should You Join eCom Elites?
If you’re serious about starting a dropshipping business or scaling an existing one, I absolutely recommend eCom Elites. It’s one of the most comprehensive and affordable courses available, making it a great choice for beginners and intermediates alike. Franklin Hatchett’s step-by-step teaching style, combined with the depth of content, ensures that you’ll have the tools and strategies needed to succeed.
That said, dropshipping isn’t for everyone. It requires dedication, patience, and a willingness to invest in advertising and testing products. If you’re ready to put in the work and follow Franklin’s proven methods, eCom Elites can help you build a profitable online business. However, if you’re unsure about committing to the dropshipping model or don’t have the upfront budget for ads, it might not be the best fit for you.
Ultimately, whether or not you should join depends on your goals and resources. If you’re passionate about eCommerce and want a straightforward roadmap to success, eCom Elites is an excellent investment.
eCom Elites Alternative
While I think eCom Elites is fantastic for those interested in dropshipping, I also understand that eCommerce isn’t for everyone. Maybe you’re hesitant about managing suppliers, dealing with customer service, or investing heavily in ads. If that’s the case, there’s another business model worth considering: affiliate marketing.
For those looking for an alternative to dropshipping, I highly recommend Wealthy Affiliate. It’s an all-in-one platform that teaches you how to build a profitable online business through affiliate marketing. Unlike dropshipping, affiliate marketing doesn’t require inventory management or upfront advertising costs. Instead, you focus on creating content (like blogs or videos) that promotes products or services. When someone makes a purchase through your affiliate link, you earn a commission.
Here’s why Wealthy Affiliate is such a great alternative:
- Beginner-Friendly: The platform offers step-by-step training on building websites, driving traffic through SEO, and monetizing your content with affiliate programs.
- Low Startup Costs: All you need is a domain name and hosting (both of which are included in Wealthy Affiliate’s membership), making it far more affordable than running ads for a dropshipping store.
- Passive Income Potential: Once your content is live and ranking on search engines, it can generate income passively over time—a huge advantage compared to the ongoing effort required in managing a dropshipping store.
- Supportive Community: Similar to eCom Elites, Wealthy Affiliate has an active community of entrepreneurs who share tips and offer support.
Affiliate marketing has been a game-changer for many entrepreneurs who prefer a simpler business model without the complexities of eCommerce. If you’re unsure about diving into dropshipping or want to explore other ways to make money online, Wealthy Affiliate is an excellent place to start.
In the end, whether you choose eCom Elites or Wealthy Affiliate depends on your personal preferences and goals. Both are legitimate paths to building an online income—it’s just a matter of finding the one that aligns best with your strengths and interests!
Recommendation: Here’s The Best Alternative
James Johnson, the founder of DropshippingCourse.org, launched his first ecommerce store in 2008 with just a $500 investment. Through dedication, his initial store generated over $500,000 in sales in the first year. By the second year, the store’s sales had reached $1 million, and by the third year, sales soared to $1.5 million, granting him the financial freedom he had always dreamed of.
Motivated by his own success, James aimed to help others achieve similar financial freedom. So, he created the free Dropshipping Course. In this course, he offers comprehensive guidance on launching a dropshipping business, covering essential topics such as niche research, market analysis, store building, supplier approval, conversion optimization, traffic generation, and business automation.
For those seeking more personalized guidance, James also offers a 1-on-1 dropshipping coaching service. Through this mentorship, he shares his secret strategies with those eager to achieve extraordinary results in their own businesses.