Skup Review: Are Matt Schmitt and Devin Zander Legit?

If you’re new here, let me introduce myself: I’ve been in the trenches of dropshipping for years, building stores from scratch, scaling them to seven figures, and now I help others do the same as a dropshipping coach. I know firsthand what it takes to turn a simple online store into a multi-million dollar machine—and I’ve seen just about every course, software, and “secret strategy” out there.

That’s why I was genuinely curious when I started hearing buzz about Skup, the print-on-demand jewelry platform and training program from Matt Schmitt and Devin Zander. As someone who’s made millions in sales and now mentors the next generation of eCommerce entrepreneurs, I’m always on the lookout for tools and systems that actually move the needle—not just for myself, but for my students too.

In this review, I’m going to break down my honest thoughts on Skup: what it gets right, where it falls short, and whether it’s a smart investment for serious dropshippers looking to level up. If you’re considering diving into print-on-demand jewelry or just want to know if Skup can help you hit your next milestone, you’re in the right place. Let’s get into it.

What is Skup?

Skup is an eCommerce training and software platform that teaches you how to build, automate, and scale an online store using the print-on-demand jewelry business model. Unlike traditional dropshipping or Amazon FBA, Skup’s approach centers on selling personalized jewelry products that are printed and shipped on demand, so you never have to worry about holding inventory or dealing with long shipping times from overseas suppliers.

The core of Skup’s training is the “Jewelry Profits” program, an 8-week course that walks you step-by-step through setting up a Shopify store, designing and launching custom jewelry products, and mastering the marketing strategies needed to drive consistent sales. You’ll learn everything from finding winning product ideas and targeting passionate customer niches, to optimizing your store for conversions and scaling with paid ads.

Skup also offers a range of software tools and Shopify themes designed to streamline your operations, automate order fulfillment, and boost your store’s profitability. For those looking for more hands-on support, Skup’s Incubator and Diamond coaching programs provide direct mentoring from experienced coaches, access to a private Slack community of successful store owners, and weekly group calls to help you overcome roadblocks and hit your revenue goals.

Recommendation: Here’s The Best Alternative

Who Created Skup?

Skup was founded by Devin Zander and Matt Schmitt, two well-known names in the eCommerce and print-on-demand world. Devin Zander started his journey as a Shopify store owner who saw firsthand the limitations of existing eCommerce tools. Driven by a desire to help other entrepreneurs succeed, he launched Skup in 2015, initially as a simple upsell app, before expanding into a full suite of training and software solutions.

Matt Schmitt, Skup’s CEO, is an expert in the print-on-demand business model and has a strong track record of building successful online stores. Together, Devin and Matt have generated over $50 million in sales and helped thousands of students launch and grow their own eCommerce businesses.

Their reputation in the industry is solid—they’re seen as innovators who genuinely want to help others succeed. Both founders are active in the Skup community, offering personal mentoring and sharing their latest strategies. The overwhelmingly positive feedback from students, along with real success stories, speaks to their credibility and expertise. If you’re looking for guidance from people who’ve actually done it at scale, Devin and Matt have the results and reputation to back up what they teach.

What’s Inside Skup?

Skup offers a range of training programs and software tools, but the flagship is the Jewelry Profits course. This is an 8-week, step-by-step program that teaches you how to launch, automate, and scale a print-on-demand jewelry business using Shopify and ShineOn. The course is broken down into clear modules:

• Introduction: Sets the stage with mindset training and an overview of what to expect.
• Setup: Walks you through building your Shopify store, integrating ShineOn, and getting your first products live—even if you have zero tech skills.
• Product Research: Teaches you how to find high-converting jewelry ideas and niches that actually sell.
• Store Optimization: Covers conversion-boosting strategies, from page layouts to upsells and email marketing.
• Facebook Ads (CIC Method): Shows you how to create and scale winning ad campaigns using Skup’s proprietary CIC (Create, Influence, Convert) method.
• Scaling and Automation: Focuses on taking your store from a side hustle to a full-scale business, including automating fulfillment and customer service.
• Community and Coaching: You get access to a private Facebook group, monthly coaching sessions, and bonus trainings on topics like Google Shopping and email marketing.

For those who want more hands-on support, Skup’s Incubator and Top Tier Mastermind programs offer direct 1-on-1 and group coaching, weekly calls, and access to all Skup courses, apps, and themes. These higher-level programs are designed to help you hit ambitious milestones—whether that’s your first sale or scaling to 8 figures.

Recommendation: Here’s The Best Alternative

Are Skup Students Making Money?

One thing I always look for in any course is real student results—and Skup has plenty of them. For example, Tiffany Cui shared that she went from $0 to over $10,000 per day in revenue within six months of joining the Incubator program. She credits the weekly calls, accountability, and the supportive Slack community for her success, saying, “The incubator program is absolutely crucial to my success because the weekly calls, the questions in the Slack channel, just different updates… Even the success stories on the winnings is keeping me engaged and keeping me accountable”.

Another student, Jennifer, was a stay-at-home mom who had never heard of dropshipping before Skup. By following the course step-by-step, she rebuilt her store and hit nearly $40,000 in revenue in just two months. Cody Reynolds is another standout, scaling his store to over $100,000 in a single month after implementing Skup’s training.

Across the board, these testimonials highlight that the program works for people from all backgrounds—as long as they follow the training and put in the effort. The community aspect is also a big plus, with students supporting each other and sharing what’s working in real time.

Skup Pricing

Skup’s pricing depends on the level of training and support you want:

• 4 Day Workshop: $9–$17 for a basic intro to eCommerce and print-on-demand.
• Jewelry Profits Course: $1,750–$5,997 (pricing varies by offer and bonuses included).
• Incubator Program: Custom pricing (typically over $10,000), requires a call with their team.
• Software & Themes: DFY Jewelry Software is $37/month; Avatar and Providence Shopify themes are around $200 each.

Refund Policy:

Skup offers a 30-day satisfaction guarantee on most courses, but there are strict requirements. To qualify, you need to complete all course content and assessments up to week 4, create a store, spend at least $100 on Facebook ads, and show a genuine effort. If you meet these, Skup will refund you—and even cover up to $250 in ad costs. However, for high-ticket programs like the Incubator, all sales are final and there are no refunds. Some students have found the refund process strict, especially since the course is drip-fed over eight weeks but the refund window is only 30 days.

Bottom line: Skup isn’t the cheapest option out there, and the refund policy requires you to be proactive and committed. If you’re serious and ready to take action, the investment can pay off—but it’s not for tire-kickers or those looking for a quick fix.

Recommendation: Here’s The Best Alternative

What I Like About Skup

• Comprehensive Training and Tools
  Skup doesn’t just give you a few videos and send you on your way. The main course, Jewelry Profits, is packed with step-by-step modules, templates, and actionable strategies that even a complete beginner can follow. I appreciate how the course walks you through everything from store setup to scaling with ads, and the included software and Shopify themes are genuinely useful for automating and optimizing your store.

• Personal Mentoring and Community Support
  One of the biggest advantages is the direct access to experienced coaches like Matt Schmitt, Devin Zander, and their team. The Incubator program, in particular, offers weekly group calls and a private Slack channel where you can get feedback, ask questions, and connect with other successful entrepreneurs. As someone who’s coached hundreds of students myself, I know how valuable this kind of support is when you hit roadblocks or need a push to stay accountable.

• Proven Track Record and Real Success Stories
  I’m always skeptical of programs that promise the moon but can’t back it up. Skup, however, has a solid track record. There are plenty of testimonials from students who have gone from zero to five- or even six-figure months. Stories like Tiffany Cui’s jump to $10,000 days and Gary Hair’s $70,000 from a single product show that the system can work if you follow it and put in the effort.

• Legit Founders with Industry Experience
  Matt and Devin aren’t just marketers—they’ve built and scaled real print-on-demand brands themselves, generating over $50 million in sales. Their experience shows in the depth of the training and the practical advice they offer, which is a breath of fresh air compared to some of the “gurus” out there.

What I Don’t Like About Skup

• High Cost and Upsells
  Let’s be real: Skup is expensive. The main course starts at $1,750, and the high-level coaching programs can run into the five-figure range. Plus, you’ll need to budget for ad spend, Shopify fees, and additional software. For many people just starting out, this is a huge financial commitment—and there are upsells for more advanced coaching or tools.

• Strict and Confusing Refund Policy
  The refund policy is a major sticking point. While they technically offer a 30-day guarantee, you have to jump through a lot of hoops: complete a certain amount of the course, launch your store, spend at least $100 on ads, and request a refund within a tight window. Some students have reported confusion and frustration trying to get their money back, especially since the course content is drip-fed over eight weeks but the refund window is only 30 days.

• Market Saturation and Competition
  The print-on-demand jewelry niche is getting crowded, especially as more Skup students launch similar stores. You really need to differentiate your products and marketing to stand out, and there’s no guarantee you’ll see consistent profits. As someone who’s been in eCom for years, I know that what works today can get saturated fast—so you’ll need to be creative and adaptable.

• Mixed Customer Support Experiences
  While many students praise the coaching and community, there are a few complaints about slow customer support and unanswered questions, especially in group coaching settings. This can be frustrating if you’re stuck and need timely help.

• Not for Everyone
  If you’re looking for a “set it and forget it” passive income stream, this isn’t it. Skup requires real effort, ongoing ad spend, and a willingness to learn and adapt. The business model is legit, but it’s not a magic bullet—and it’s definitely not the easiest way to start making money online.

In short, Skup has some real strengths, especially if you’re serious about building a print-on-demand jewelry business and want hands-on support. But it’s a big investment, both in time and money, and you need to go in with your eyes open about the risks and realities.

Recommendation: Here’s The Best Alternative

Should You Join Skup?

After going through Skup’s training, tools, and community myself—and seeing the journey of other students—I can say Skup is a solid program if you’re absolutely sure you want to build a print-on-demand jewelry business. The training is thorough, the coaching is hands-on, and the software does give you an edge when it comes to launching and optimizing your Shopify store. If you’re the type who thrives with structure, accountability, and a proven blueprint, you’ll find value here.

But I have to be real: this business model isn’t for everyone. The jewelry niche is crowded, profit margins can be thin, and you’ll be competing with other Skup students and established sellers on platforms like Etsy and Amazon. You’ll need to invest not just in the course (which is pricey), but also in ads, apps, and ongoing marketing. If you’re not ready to hustle, adapt to trends, and differentiate yourself, you might find it tough to break through.

I’ve made millions in dropshipping, and I know firsthand that eCommerce success takes grit, creativity, and a willingness to keep learning. If you’re passionate about jewelry and ready to go all-in, Skup can give you the roadmap. But if you’re just looking for a low-effort way to make money online, or you’re not sure about the upfront investment, you might want to consider other options.

Recommendation: Here’s The Best Alternative

Skup Alternative

Ecommerce isn’t the only way to build a real online income—and honestly, it’s not the best fit for everyone. If you’re looking for something with lower startup costs, less competition, and the ability to build passive income over time, affiliate marketing is a fantastic alternative. That’s why I always recommend checking out Wealthy Affiliate.

Wealthy Affiliate is an all-in-one affiliate marketing platform that teaches you how to build profitable websites, drive free traffic, and earn commissions by promoting other people’s products. The training is beginner-friendly, the community is incredibly supportive, and you don’t need to worry about inventory, shipping, or customer service. You can start with just a laptop and an internet connection.

What I love about Wealthy Affiliate is the flexibility. You can build your business around any niche you’re passionate about, scale at your own pace, and create multiple streams of income. Plus, the risk is much lower compared to eCommerce—no need to spend thousands on ads or software just to get started.

If you’ve tried dropshipping or print-on-demand and found it wasn’t for you, or if you’re simply looking for a more hands-off way to make money online, Wealthy Affiliate is hands down my top recommendation. It’s helped thousands of people (including many of my own students) build sustainable online businesses from scratch, and it might just be the perfect fit for you too.

In the end, the best business model is the one that matches your goals, budget, and lifestyle. Skup is great for those who want to dive deep into eCommerce and print-on-demand jewelry, but if you want to explore affiliate marketing and build a business without all the headaches of physical products, Wealthy Affiliate is worth a serious look.

Recommendation: Here’s The Best Alternative