ECom Family Academy Review: Are Reginald and Tania Jennings Legit?

If you’re reading this, chances are you’re serious about taking your e-commerce journey to the next level—or maybe you’re just starting out and want to avoid the common pitfalls that can eat up your time and money. As someone who’s built multiple seven-figure dropshipping stores and now coaches aspiring entrepreneurs worldwide, I know firsthand how overwhelming it can be to choose the right training in a sea of gurus and promises.

That’s why I decided to take a close look at ECom Family Academy by Reginald and Tania Jennings. I’ve seen countless programs come and go, but the Jennings’ course has been getting a lot of buzz, especially among newcomers to print-on-demand and Shopify dropshipping. In this review, I’ll break down what’s inside the Academy, share my honest impressions, and let you know whether it lives up to the hype—or if your money is better invested elsewhere.

Let’s dive in and see if ECom Family Academy is truly a game-changer, or just another course in a crowded market.

What is ECom Family Academy?

ECom Family Academy is an online training program designed to help people break into the world of e-commerce, with a particular focus on print-on-demand (POD) and dropshipping. What sets this academy apart is its step-by-step approach, which guides you from the basics—like niche selection and product research—all the way to advanced marketing strategies and scaling your store. The curriculum covers everything you need to know to launch and grow a profitable online business, even if you’re a complete beginner.

Inside the Academy, you’ll find modules that walk you through setting up your Shopify store, creating high-demand customizable products, running paid ads, and leveraging organic traffic strategies. There’s also a strong emphasis on hands-on coaching and daily support, which is something I know makes a huge difference for anyone serious about getting results. They even offer additional programs like “Gift Giving Takeover,” “Winner’s Circle,” and “TikTok Shop Affiliate” to help you tap into trending opportunities and diversify your income streams.

The course is packed with practical tools, real-world case studies, and actionable checklists. Whether you want to master print-on-demand, affiliate marketing, or just need technical support to get your store running, ECom Family Academy claims to give you the resources and community you need to succeed.

Recommendation: Here’s The Best Alternative

Who Created ECom Family Academy?

ECom Family Academy was founded by Reginald and Tania Jennings—better known online as Mr. & Mrs. Ecom. Their story is actually pretty relatable: they started out just like many of us, learning through trial and error, making mistakes, and figuring out what really works in the fast-changing e-commerce landscape. Over the years, they’ve built a reputation for being hands-on mentors who genuinely want to help others achieve financial freedom through online business.

Reginald Jennings comes from a tech background—he was coding for the National Guard at just 14 and later graduated with a degree in Management of Information Systems. He’s a data-driven entrepreneur who believes that with the right information, anyone can succeed in e-commerce. Tania, his high school sweetheart, initially wanted to pursue culinary arts but eventually joined Reginald in building their e-commerce empire. Together, they’ve generated over $8 million in sales on Shopify, and their students have collectively made millions more.

Their reputation in the industry is solid, especially among beginners looking for a supportive community and actionable training. While some reviews mention that the course is best suited for newcomers and note issues with crowded live sessions or upsells, there’s no denying that Reginald and Tania have real experience and a genuine passion for teaching others how to succeed online.

What’s Inside ECom Family Academy?

As someone who’s been through dozens of e-commerce courses, I can say ECom Family Academy is one of the more comprehensive programs out there—especially for beginners and those new to print-on-demand. The course is broken down into 10 structured modules, each building on the last, so you’re never left guessing what to do next.

Here’s a quick overview of what you get inside:

• Module 1: Introduction
  A warm welcome from Reginald and Tania, plus an overview of how to navigate the course and access support resources.

• Module 2: Mindset
  Before you even touch a store or ad account, they help you develop the right entrepreneurial mindset. This is crucial for handling the ups and downs of e-commerce.

• Module 3: The Fundamentals
  Covers the basics of e-commerce, including the business model, understanding your market, and how to identify your ideal customer.

• Module 4: Product Research
  Teaches you how to find winning products using platforms like Etsy, eBay, Facebook, and Pinterest. They dive into tools and strategies for spotting trends and demand.

• Module 5: Product Designing
  You’ll learn how to create your own designs using tools like Canva, making your products stand out in the crowded POD space.

• Module 6: Building Your Online Store
  A step-by-step guide to setting up your Shopify store, from choosing a theme to configuring settings and adding pages.

• Module 7: Uploading Products & Creating Ad Creatives
  How to add your products using print-on-demand services like ShineOn and how to create your first ad creatives to start driving traffic.

• Module 8: TikTok Ads
  A deep dive into TikTok advertising—how to launch, test, and scale campaigns on one of the fastest-growing platforms.

• Module 9: CustomCat Masterclass
  Everything you need to know about using CustomCat for fulfillment, especially if you want to sell custom apparel.

• Module 10: Facebook Ads
  Covers Facebook ad setup, copywriting, research, and scaling—essential skills for any e-commerce marketer.

Beyond the core modules, you also get:

• Lifetime access to a private Facebook group
• Daily Zoom coaching sessions
• Weekly live Q&A calls
• Access to all previous live Q&A recordings
• Bonus trainings on ad strategies and scaling

Overall, the curriculum is hands-on and actionable, with a clear focus on helping you get your first store live and profitable as quickly as possible.

Recommendation: Here’s The Best Alternative

Are ECom Family Academy Students Making Money?

One of the first things I look for in any course is real student success. ECom Family Academy features plenty of testimonials and case studies from students who have launched stores and made sales. On their official site and in the private Facebook group, you’ll see screenshots of Shopify dashboards, students celebrating their first sales, and some even hitting multi-thousand-dollar months.

Here are a few highlights I’ve come across:

“I made my first sale within two weeks of joining the Academy. The daily Zoom calls kept me accountable and helped me fix my mistakes quickly.”
— ECom Family Academy Student

“The product research module was a game-changer. I found a niche that I never would have considered, and now I’m consistently making sales every week.”
— Academy Member

That said, I’ve also seen some mixed feedback in broader e-commerce communities. Some reviewers mention that while the course is thorough, much of the information is available for free online if you’re willing to dig for it. Others point out that, as with any business, results depend on your effort, ad spend, and ability to implement what’s taught.

Still, the active community and regular live coaching do seem to help students stay motivated and troubleshoot issues in real time, which is a big plus compared to more passive, video-only courses.

ECom Family Academy Pricing

Let’s talk numbers. ECom Family Academy is priced at $1,495 for lifetime access. This is a one-time payment—there are no payment plans or recurring fees, and you get access to all future updates, coaching calls, and the private community.

As for the refund policy, it’s a bit more restrictive than some other courses. You have 30 days to request a refund, but there are some conditions: you need to show that you’ve completed the training and spent at least $1,000 on your business (usually in ad spend) before you’re eligible for a refund. This is designed to weed out “tire-kickers” and ensure only those who genuinely put in the effort can get their money back.

If you do qualify, you’ll need to submit your request in writing, and refunds are processed within seven business days, minus a cancellation fee. Once refunded, your access to all course materials is revoked.

In my opinion, the price is on the higher side for a dropshipping course, especially with the refund conditions. But for those who thrive with structure, accountability, and live support, it could be a worthwhile investment—just make sure you’re ready to take action before you enroll.

Recommendation: Here’s The Best Alternative

What I Like About ECom Family Academy

• Comprehensive, Step-by-Step Training
  The course really leaves no stone unturned. I appreciate how Reginald and Tania break down every aspect of launching a print-on-demand business, from mindset and niche research to advanced ad strategies. Their modules are thorough and easy to follow, making it accessible even for complete beginners.

• Live Coaching and Ongoing Support
  One of the biggest advantages is the daily live Zoom sessions and the active private Facebook group. If you’re stuck or need clarification, you can get real-time help from coaches who have actually built successful stores themselves. This level of ongoing support is a huge confidence booster, especially when you’re just starting out.

• Active Community
  The Facebook group is buzzing with nearly 9,000 members. It’s a place where you can share wins, ask questions, and get feedback not just from coaches, but from other students who are in the trenches with you. That sense of community and accountability is something I wish I had when I first started my own journey.

• Low-Risk Business Model
  Since the Academy focuses on print-on-demand, you don’t need to buy inventory upfront. This means you can test products and ideas with minimal financial risk, which is perfect for those who want to get started without a huge investment.

• Engaging Teaching Style
  Reginald and Tania have a knack for making complex topics digestible. Their real-world experience shines through, and their teaching style is both engaging and practical, which helps keep you motivated through the learning curve.

What I Don’t Like About ECom Family Academy

• High Price Tag
  At $1,495, this is a significant investment—especially for beginners. While you do get a lot of value, I can’t ignore that there are other resources and free content out there that cover similar ground. The cost can be a real barrier for some people.

• Strict and Confusing Refund Policy
  The refund policy is not straightforward. You’re only eligible if you’ve completed the course, taken action, and spent at least $1,000 on ads within 30 days. Many students have found this requirement unclear or only learned about it after purchasing, which has led to frustration and complaints.

• Crowded Live Sessions
  As the program has grown, the live coaching calls have become packed. Some students have reported that it’s hard to get their questions answered in real time, and often they’re referred to old recordings, which aren’t always up-to-date.

• Heavy Emphasis on Upsells
  While the core course is already pricey, there’s a push for additional, even more expensive one-on-one coaching and special programs. This can make you feel like you’re constantly being upsold, which isn’t a great experience after already making a big investment.

• Saturated Market and Low Margins
  Print-on-demand and dropshipping are extremely competitive, and the low-ticket nature of most POD products means slim profit margins. You’ll need to move a lot of units and constantly test new products to see real results, which can be exhausting and costly.

• Mixed Student Results and Support Issues
  While there are success stories, there are also plenty of complaints about lack of support, rude responses from staff, and students feeling blamed for lack of results. Some testimonials may come from coaches or affiliates rather than everyday students, making it harder to gauge genuine success rates.

In short, while ECom Family Academy offers a solid foundation and strong community, it’s not without its drawbacks—especially if you’re on a tight budget or looking for a more hands-off, high-margin business model.

Recommendation: Here’s The Best Alternative

Should You Join ECom Family Academy?

After going through ECom Family Academy myself, I can say it’s a solid, well-structured program—especially if you’re new to e-commerce and want a step-by-step blueprint for launching a print-on-demand or dropshipping business. The live coaching, active community, and hands-on support are genuinely helpful, and Reginald and Tania Jennings clearly know their stuff when it comes to building and scaling online stores.

But here’s the reality: e-commerce, and especially print-on-demand, isn’t for everyone. The business model comes with challenges you can’t ignore—low profit margins, unpredictable shipping and product quality, and a constant need to spend on ads just to stay competitive. If you’re not prepared to hustle, test products relentlessly, and deal with occasional customer headaches, you might find yourself frustrated or burned out.

The price tag is also something to consider. At $1,495, it’s a serious investment, and the refund policy is strict. You need to be ready to take action and put real money into ads and testing before you’ll see results—or even qualify for a refund if things don’t work out.

If you’re passionate about e-commerce, love the idea of selling physical products, and are ready to put in the work, ECom Family Academy can definitely give you a head start. But if you’re looking for a business model with fewer moving parts, lower risk, and more predictable income, you might want to consider other options.

Recommendation: Here’s The Best Alternative

ECom Family Academy Alternative

E-commerce isn’t the only way to make money online—and honestly, it’s not always the best fit for everyone. If you’re someone who prefers writing, building websites, or creating content over managing products and customer service, affiliate marketing could be a much better path.

That’s where Wealthy Affiliate comes in. I’ve personally used Wealthy Affiliate and recommend it as the top alternative for anyone who wants to build a sustainable online income without the headaches of inventory, shipping, or paid ads. Wealthy Affiliate is an all-in-one platform that teaches you how to earn money from affiliate marketing—basically, promoting other people’s products and earning commissions when people buy through your links.

Here’s why I think Wealthy Affiliate stands out:

• Beginner-Friendly Training: Step-by-step lessons, live webinars, and a supportive community make it easy to get started, even if you have zero experience.
• All-in-One Platform: You get website hosting, keyword research tools, and access to a huge community—all included in your membership.
• No Inventory or Shipping: You don’t have to worry about suppliers, customer service, or fulfillment issues. You focus on building content and driving traffic.
• Flexible Pricing: There’s a free starter plan so you can try it out risk-free, and premium options are much more affordable than most e-commerce courses.
• Proven Success: Wealthy Affiliate has helped thousands of people build real online businesses, and it consistently earns top ratings for trust and support.

If you’ve tried e-commerce and found it overwhelming, or you just want a business model that’s more passive and less risky, I highly recommend giving Wealthy Affiliate a look. It’s a great way to build long-term, sustainable income online—without the stress of managing products or running paid ads every day.

Recommendation: Here’s The Best Alternative